My first encounter with Ather Energy came through their product itself. I was immediately captivated by the digital and interactive dashboard on their electric scooter—a feature that stood out in the market at that time. The experience sparked my curiosity and excitement about the company's approach to design and technology.

That evening, I researched the company extensively and was impressed by their overall design philosophy and aesthetic sensibilities. It was clear that the team behind Ather Energy possessed exceptional taste and a strong design sensibility, which resonated with my own values and aspirations.

In early 2023, as Spenny was winding down operations, I began exploring new opportunities. I discovered a LinkedIn job posting for a designer position at Ather Energy – the same company whose product had captivated me the previous year. After a comprehensive 1.5 month interview process, I joined Ather Energy on March 27, 2023.

The first few weeks presented significant challenges as I adapted to a new environment and learned the intricacies of the product and company culture. However, I gradually found my footing and developed strong relationships with my teammates. Each challenge became a learning opportunity, helping me build a comprehensive understanding of both the product ecosystem and organizational dynamics.

I began my journey with the website design team, where our mandate was to craft end-to-end user experiences across the entire customer journey—from pre-ownership exploration and booking experiences to post-ownership support and engagement.

In November 2023, I transitioned to the mobile app design team, now known as the Digital Design Studio. The team was in the midst of conceptualizing a complete redesign of the existing mobile application. During one of our strategic discussions, I learned about the need for a comprehensive design system.

Given my passion for design systems and my background in both design and development from my previous role at Spenny, I volunteered to spearhead the creation of Ather's first mobile app design system. The team, recognizing my relevant experience, entrusted me with this foundational project.

For two intensive months, I collaborated closely with the entire design team and developers to ideate, build, and implement a robust design system that continues to serve as the foundation for our mobile app today.

On April 6, 2024, during Ather Community Day (ACD'24), we successfully launched multiple initiatives I had contributed to:

– The refreshed Ather app, rebranded as AtherStack
– The complete design system architecture
– The new Rizta scooter and its dedicated website.

A significant milestone in 2024 was the launch of Rizta, Ather's family-oriented scooter line. I was given ownership of the website project for this launch, collaborating with external design resources to provide strategic feedback and oversee implementation. My responsibilities extended to coordinating product photography shoots with external agencies.

Rizta has since become one of the best-selling electric scooters in the country, validating our design and positioning strategies.

Following the successful Q1 launches, I took a week off from work and upon my return in May, I took the ownership of improving the Vehicle Service Booking experience within the mobile app.

After six months of close collaboration with the product manager, we developed the final design solutions for the vehicle service booking flow. Despite complex user flows and stakeholder alignment challenges, we successfully delivered comprehensive designs ready for development implementation.

For a quick support related project, I collaborated with a product manager to enhance the user support experience within the mobile app. This project involved analyzing existing user feedback and implementing search functionality with recommendation-based quick results.

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This journey reflects continuous growth in design leadership, cross-functional collaboration, and strategic product thinking within the evolving electric mobility landscape.

While I could't dive deeper into the process and the design decisions our team took on the way, I will be more than happy to share the details over a quick call.

Contact me to chat or collaborate!